Brand strategy
- Analysis and consultation for the structuring of the corporate service portfolio
- Examination of brand values (essence of a distinctive image)
- Consultation in matters of brand strategy
Naming
- Development of corporate and product names
- Legal research and domain searches
Guidelines, positioning and claims
- Development of guidelines and visions
- Distinguishing the brand from its competitors (positioning)
- Summarizing the position in a claim (slogan)
Brand design
- Design of a logo on the basis of brand strategy and positioning
- Development of a corporate design (supporting features and materials such as colours, typefaces, layouts, images, etc.)
- Brand protection
Image concept
- Definition of an independent, distinctive set of images (image content and image style)
- Visual concepts for publications, business reports, image brochures and advertising
- Organization of photo shootings in Switzerland and abroad; research and purchase of agency photographs; clarification of photo rights
Design applications
- Design and production of all applications, e.g. letterheads, brochures, ads, trade fair stands, signs and lettering, Websites, etc.
- Development of corporate design guidelines
Brand communication
- Translation of brand values and positioning into a communication concept
- Development of a distinctive, long-term advertising campaign that strengthens the brand
- Design and production of all advertising applications
Brand cultivation
- Analysis of current corporate design
- Harmonization of corporate design in all applications
- Progressive development of the brand strategy
Workshops
- Various creative workshops for five to one hundred participants
- Example: MagnaCarta, unconventional representation of topics and strategies on a large walk-through map (120 m2)
- Example: Land Art workshops, creation of natural works of art without additional resources with the goal of fostering team building